Majestic Wine
Conversion Rate Optimisation
Client Overview
Majestic Wine is the UK’s largest specialist wine retailer, offering a wide range of wines, spirits, and beers. Known for its personalized service and curated collections, Majestic wanted to enhance its online experience and improve conversions, particularly around promotions and checkout.
The Project
In 2022, Majestic Wine undertook a CRO project to boost online sales by optimizing their promotions, improving checkout processes, and increasing engagement with their wine recommendation engine.
The Challenge
Majestic Wine’s website struggled with:
- High cart abandonment rates due to a multi-step checkout process.
- Low engagement with personalized wine recommendations.
- Ineffective promotion banners that were not driving conversions.
Research & Planning
Through A/B testing and user surveys, I identified that:
- Users found the checkout process too long and complex.
- Promotion banners were not prominent or engaging enough.
- Personalized recommendations weren’t being seen by many users.
Results
- A 20% overall increase in online sales.
- A 25% increase in engagement with wine recommendations
- Enhanced user experience leading to greater customer satisfaction.
Conclusion
The CRO project for Majestic Wine significantly improved the online shopping experience by streamlining checkout and enhancing promotions. The focus on reducing friction in key user journeys directly contributed to higher sales and improved engagement with the brand’s unique wine recommendation features.
"Working with Pierre has been an enlightening experience.
His expertise in UX Research and Conversion Rate Optimisation is remarkable. He provided strategic insights that greatly benefited our team and made a tangible difference. I believe any company aiming to improve its digital presence would find Pierre an exceptional asset."
Mohammed Zafar / Majestic Wine
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