Där Lighting


Conversion Rate Optimization (CRO)

Client Overview

Där Lighting is a UK-based lighting manufacturer and retailer, offering a range of innovative lighting products. The company aimed to improve conversions on their eCommerce platform, particularly around product pages and customer engagement with new collections.

The Project

In 2021, Där Lighting initiated a CRO project to enhance product page engagement and increase conversion rates, focusing on product detail pages and the cart experience.


The Challenge

Där Lighting’s eCommerce platform faced several challenges:
  • Low engagement with new product collections.

  • A high cart abandonment rate due to a multi-step checkout process.

  • Poor mobile performance affecting conversions.

Research & Planning

The Key Research were:

  • Users struggled to find information about new collections.

  • The website was providing users with the research that they wanted

  • The checkout did not convey trust, that lead to a lot of users being worried that saftey of their card details

  • The checkout process had too many steps, leading to high abandonment rates.

  • The site was not optimized for mobile, causing a poor user experience.

Implementation & Iteration

The new product pages and checkout flow were tested across both desktop and mobile devices. User feedback led to refinements in the product page design, especially around how product information was presented.


Conclusion

The CRO project for Där Lighting successfully improved product page engagement and streamlined the checkout process, leading to higher conversions and an improved mobile experience. The focus on new collections allowed the brand to better showcase its product range, driving higher user interest and engagement.




"Pierre is an exceptional UX professional who stands out for his expertise and collaborative spirit. I've worked with him on multiple initiatives, and his ability to navigate complex UX challenges while fostering meaningful connections between teams is unparalleled. Pierre’s communication skills and his knack for bringing out the best in people make him a key player in any organisation."


Nicholas Ivins / Där Lighting

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